ARTIST x CHAMPAGNE

Laurent-Perrier Grand Siècle X Morgan Freeman

The vision
Seventy years ago, Bernard de Nonancourt wanted to take Laurent-Perrier to the highest level through an innovation: a prestige cuvée that would go far beyond rare vintages by recreating what nature will never give us, "the perfect year."

In Champagne, vintages reveal great differences in both characteristics and style. Bernard de Nonancourt relied on the art of assemblage to create Grand Siècle in 1959, a unique cuvée.

Time and patience
The house recreates the perfect year with each new iteration. Each of these vintages requires patience and time before it can be unveiled: the patience to wait for the rare exceptional vintages, and the time of aging on the lees necessary to achieve the right harmony that brings the desired balance and aromatic complexity.

It takes time
Grand Siècle is the only prestige cuvée in Champagne based on the assemblage rather than the vintage. Thus, it took several decades for Grand Siècle to gain the recognition of major international tasters.... It takes time to become an icon...

Morgan Freeman, the new face of Grand Siècle
The House of Laurent-Perrier is proud and happy to sign Mr. Morgan Freeman to the advertising campaign for Grand Siècle, its most prestigious cuvée.

"At Laurent-Perrier, we are different from our peers, or at least perceived that way. It took us much more time, effort and perseverance for our expertise to be recognized, which is probably because we are different.

"It takes time to become an icon: it seems obvious to us that Mr. Morgan Freeman, because of his career and determination, perfectly embodies the Grand Siècle and becomes its figurehead."
Stéphane Dalyac, Champagne Laurent-Perrier President and CEO.

Paola Paronetto x La Grande Dame Veuve Clicquot

A new edition of La Grande Dame through the eyes of Italian artist Paola Paronetto: a chromatic symphony that echoes the harmony of our 2015 vintage. Six unique and durable boxes, declined in her personal colour palette and imbued with emotion and optimism.

With her talent and sensitivity, Paola Paronetto creates works at the crossroads of utilitarian objects and sculpture. Her work combines novelty, stylistic innovation and the traditions of ancient art with those of pottery.

Brad Pitt x Fleur De Miraval

FOUNDING THE CHAMPAGNE HOUSE FOR ROSÉ PAR EXCELLENCE

The Perrin family, an iconic name in the Rhone Valley, has been collaborating with Brad Pitt and Angelina Jolie, owners of Château Miraval in Provence, since 2012.

Their international success has recently been amplified with the launch of two special editions of wines inspired by the Riviera, "STUDIO by Miraval" and "Muse de Miraval".

The two families did not stop there. From the outset, their ambition was not simply to produce a new version of rosé champagne, but rather to launch a new benchmark for this extremely exciting category.

Lenny Kravitz X Dom Perignon

Lenny Kravitz brings his legendary creativity to an inspired vintage champagne with this special bottle.

By reimagining the Dom Pérignon label in hammered metal, the musician and designer creates a unique contemporary atmosphere. Kravitz invites people to come together through his designs.

Celebrating the minimalism of the 2008 and the expressive warmth of its gleaming patina, his limited edition bottle is an object of sharing for collectors and creative minds.

An ultra-limited edition of the Dom Pérignon Vintage 2008 magnum is also available.

Its structure is a monolith of patinated brass, covered in snake leather, lined with dark green velvet. The case reflects the artist's mid-century influences.

Lady Gaga x Dom Perignon

With a bottle and box as radical as the queen of reinvention herself, this limited edition collaboration between Dom Pérignon and Lady Gaga is a sight to behold.

It's a visual ode to creativity that pushes boundaries, breaks rules and finds harmony in tension.

Jay Z x Armand De Brignac

1625: The origins of Armand de Brignac can be traced back to the Cattier family, who planted their first vines in the Montagne de Reims.

By 1918, the family had founded a House bearing their name. In the early 2000s, an American entrepreneur and Maison Cattier created a brand that would reflect the best of their worlds for future generations.

In 2014, Shawn "JAY-Z" Carter became the sole owner of Armand de Brignac.

Philippe Starck X Louis Roederer

Brut Nature par Louis Roederer et Philippe Starck raconte l’histoire d’une aventure qui a vu le jour en 2006.

À l’époque, Frédéric Rouzaudet Jean-Baptiste Lécaillon, respectivement Directeur Général et Chef de Cave de la Maison de Champagne Louis Roederer proposent au célèbre désigner Philippe Starck d’élaborer ensemble une cuvée.

Grand amateur de Champagne, Philippe Starck posera ses conditions : le Champagne devra être un Champagne Non-Dosé et il participera au contenu de la bouteille plutôt que d’élaborer une simple étiquette.

Yakoi Kusama x Veuve Clicquot

Yayoi Kusama is considered one of the most popular modern artists and has become world famous for her polka dot and mirror rooms. Like Madame Clicquot, Yayoi Kusama embodies a bold pioneer and successful entrepreneur who, against all odds, brought her creative vision to life. Like these parallel lifelines, the relationship between the house and the artist has steadily developed over the past few years.

Madame Clicquot was a bold visionary, as was Yayoi Kusama. Each of them built strong and immediately recognisable visual universes.

Veuve Clicquot's yellow hue is a true symbol known throughout the world, while the polka dots and flowers are the undeniable signature of the Japanese artist.

Garance Vallée x Perrier-Jouët

Artist, architect and designer based in Paris, Garance Vallée explores the place of man in his environment and his reconciliation with nature.

She frees herself from the constraints of architectural design to envisage a multidimensional and decompartmentalized universe. From painting to drawing, from sculpture to architecture and installations, her organic works evolve naturally, testifying to the importance she places on experimentation and the experience of the body in space.

The artist is inspired by all the living forms that animate her holistic approach. For Perrier-Jouët, she shares her vision of a unique nature, in which all forms of life are united in symbiosis, to the point of forming a single entity.

ARTIST x SPIRITS

HENNESSY X.O x KIM JONES 2023

A REVOLUTIONARY FUSION BETWEEN COGNAC AND COUTURE

Couture and Cognac have a unique relationship with time. Both are the work of time, subject to the pulse of time and strong enough to travel through time. They merge past, present and future like threads woven into a single fabric. For Hennessy X.O, designer Kim Jones blends traditional methods with modern technology to create a unique creation wrapped in the fabric of time.

HENNESSY X.O

In 1870, Maurice Hennessy created Hennessy X.O for his friends and introduced a new style of cognac. Hennessy X.O is the original, iconic emblem of the House of Hennessy. Deep and powerful, the eaux-de-vie of this Hennessy X.O cognac are aged in young casks and are distinguished by their power and energy.

Frank Gehry x Cognac Hennessy

Limited Edition "Frank Gehry" to celebrate the 150 years of Hennessy X.O

Frank Ghery is known for his fascination with movement, and his genius for applying it to architecture.

Indeed, he has been responsible for some of the most moving buildings of our time - and some of the most convoluted, too! The Guggenheim in Bilbao, the Cinémathèque Française, the Opus Tower in Hong Kong and the Fondation Louis Vuitton.

So many buildings that have become international icons. So it was inevitable that the aerodynamic vision of stone should meet a cognac that defies gravity through the sublimity of its taste...

The result leading to this new bottle of Hennessy X.O 150th anniversary cognac could only be hypnotic!

Les Twins x Cognac Hennessy

Hennessy has teamed up with two cultural icons to reveal a mesmerising and exhilarating limited edition bottle of cognac - a collaboration that marks several firsts.

In the founder's vineyards, distilleries and winery in Cognac, The Twins found inspiration in not just one aspect but the entire art of making Hennessy Very Special cognac, from the land and vine to the barrel and glass.

The introduction to a craft that spans centuries served as the creative trigger for a freestyle dance interpretation of the six main stages of cognac making and the wonder that Les Twins felt at Hennessy.