With the new limited edition of its 21-year-old rum, Appleton Estate celebrates the symbiosis of tradition and contemporary art. Renowned streetstyle artist Boogie was invited to transfer his vision onto a wall of 200 boxes for the new design of this classic. With ‘Roots & Routes’, the urban artist has created a visual statement that celebrates the Jamaican roots of Appleton Estate while also forming an artistic bridge to the present – colourful, powerful, emotional. Each one of the 200 boxes becomes an art object, hand-signed by the artist. And every sip becomes a tribute to heritage, patience and creative freedom. The 200 unique, numbered Giftboxes are available exclusively from Misterchampagne.
